Showing YOU in what you do

I help entrepreneurs, teams, and leaders build visibility with confidence, clarity, and a strategy that’s made for them.

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Imagine showing up with confidence, clarity, and passion.

You know you’re meant to make an impact, whether that’s leading your business, guiding your team, or inspiring others with your work.
Instead of feeling drained by visibility, you feel energised by it.
You have a strategy that feels natural, not forced.
Your message connects, your confidence shines, and showing up actually feels good.

When you stop trying to fit into someone else’s strategy and start owning your own, that’s where the magic happens.

A young woman in a red shirt is looking at a camera with a big smile, holding her face with her hands in front of a ring light.

Hi! I’m Lauren McWilliams

I’m a visibility strategist, mentor, and the biggest believer in showing up as you. I started out as a brand photographer, helping people look confident on camera but what I discovered was that most of us didn’t feel confident behind the scenes. So now, I help entrepreneurs, teams, and leaders build visibility that feels natural, empowering, and aligned with who they really are.

I bring a mix of strategy, mindset, and a whole lot of energy to everything I do because when you feel confident being yourself, that’s when your visibility truly shines.

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Text that reads 'ASSESS' in blue, stylised font on a white background.

We begin by exploring where you are right now . Your goals, challenges, and current visibility.


For entrepreneurs and coaches, this means uncovering what’s working in your personal brand and what feels out of alignment.


For teams, it’s understanding how your collective message and communication come across.


For leaders, it’s identifying how you’re currently perceived and where you want to make more impact.

The YOU method ©

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Uncovering what makes you stand out; your personality, values, and voice.


Entrepreneurs find clarity in how to show up authentically online.


Teams learn how to align behind a shared message and energy.


Leaders discover how to communicate with confidence and presence that inspires others.

White background with the word 'Activate' written in red cursive font in the center.

Together we create your tailored roadmap. A clear, realistic strategy that fits your goals and working style.


Entrepreneurs and coaches get practical visibility plans that spark creativity and confidence.


Teams develop collaborative strategies to strengthen visibility and connection.


Leaders gain communication tools that help them show up powerfully and consistently.

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Finally, we focus on mindset, consistency, and sustainable growth.


Entrepreneurs feel energised to keep showing up with confidence.


Teams strengthen trust and visibility from the inside out.


Leaders embody their influence and lead with clarity and purpose.

Work with me

  • The Bold Type Strategy Sessions

    A 1:1 experience designed to help you show up with confidence, clarity, and energy.


    Together, we’ll refine your message, create a tailored visibility strategy, and reignite your spark so showing up feels natural again over 3 or 6 months.

  • Team Ignite Days

    High-energy, collaborative strategy sessions designed to bring your team together with clarity, confidence, and creativity.

    Whether as a one-off experience or part of ongoing support, these sessions help your team align their message, spark new ideas, and play to their individual strengths, so you can show up with impact and evolve together.

  • Lead Out Loud

    A mentoring experience for leaders ready to amplify their presence and influence with confidence and authenticity.

    Together we’ll refine your message, strengthen your visibility, and help you lead with clarity, energy, and impact.

    Both online and within your organisation.

  • Get Seen Strategy Days

    Smaller, intentional experiences for entrepreneurs and leaders wanting to take their visibility to the next level.

    Creative, action packed day full of ideas, strategy and getting aligned!

Get Started

Lisa- Coach and Facilitator

I have had an wonderful experience working with Lauren she is incredibly knowledgeable and insightful with a natural ability for engaging clients to play big, stretch their comfort zones to become the best version of themselves and elevate their businesses. She does this with practical guidance, tools and lots of encouragement whilst holding you accountable for taking action to achieve your goals and the steps that align with your business strategy.

Vicky- Coach and Consultant

Lauren literally has transformed the way I turn up in my work space. I was connecting with clients in my network yet had no visibility outside of this. Lauren worked with me on my brand, who I am, how I show up but more importantly gently pushed me in front of a camera… game changer to people now recognising me and what I offer. She really knows and understands the space she works in. She caring, gentle, fun and allows you to be vulnerable and authentic in an area that may well be outside your comfort zone. I would highly recommend Lauren both for photography and for helping you map out and execute your increased visibility. Thank you Lauren 💙